Perhaps the best method of arriving at an advertising appropriation is that of taking a certain percentage of the anticipated sales.
2.
The product advertised on the program, MacLaren s Imperial Cheese, was selected because " . . . [ it had ] not only had no advertising appropriation whatsoever, but had not even been distributed for several years ".
3.
Ironically, in a letter nine months earlier, Fitzgerald had advised his editor Max Perkins against publicizing the book through the newspaper . " Rather not use advertising appropriation in " Times " people who read " Times Book Review " won't be interested in me ."
4.
In a reprise of a long-standing feud between the Senate and state Treasurer Joseph Malone over Lottery advertising, the Senate budget also cut $ 800, 000 from the Lottery Commission's budget, the amount that Rosenberg said the commission took from administrative funds to pay boost its $ 400, 000 advertising appropriation.
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